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1 in USA Today's 10Best Readers' Choice Awards list for two consecutive years and a top hotel loyalty program by U.S. There are nearly 300 Clarion hotels open around the world, specifically equipped to support corporate and social gatherings with meeting space and full-service bars and restaurants.Īll Clarion Pointe hotels will participate in the award-winning Choice Privileges loyalty rewards program, rated no. "Clarion Pointe fits perfectly into our well-segmented family of brands and is ideal for owners who want to reposition their limited service property into a select service opportunity from a company that's proven itself in this space."Ĭlarion Pointe joins Choice Hotels' robust midscale and upper midscale brand portfolio, which includes Comfort, Sleep Inn, Quality Inn, MainStay Suites, and Clarion. "When developers expressed a need for a premium midscale conversion brand to maximize RevPAR, we listened," said Tom Nee, vice president, franchise development, Choice Hotels. "As expectations for more affordable premiums continue to grow, the Clarion Pointe brand is ready to deliver for travelers seeking the essentials, elevated to a new level."Ĭhoice Hotels already has more than 50 Clarion Pointe franchise agreements in the development pipeline, including the following locations: Medford, Ore., Gatlinburg, Tenn., and Florence, Miss., which will be the first hotel to open later this year. "We've leveraged Choice's insights into experiential travel within the midscale segment and developed a brand experience that is ' on pointe' with guests' expectations for amenities and price point," said Anne Smith, vice president, brand management and design, Choice Hotels.
Clarion pointe plus#
Modern fitness space featuring cardio equipment, a strength-training station, plus casting-capable TVs that enable guests to stream workouts on demand.
Clarion pointe free#
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Craft beer and select wines, juices and smoothies, and small bites are available for purchase in the hotel's marketplace.
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"Clarion Pointe demonstrates our commitment to innovating in the midscale segment and builds on our decades of expertise."Īs a brand extension, Clarion Pointe leverages the Clarion brand promise of creating environments for people to connect and socialize. "As customer expectations continue to evolve, we know that guests desire high-quality and affordable lodging options when they travel," said Patrick Pacious, president and chief executive officer, Choice Hotels. It also meets hotel owners' strong demand for a new select-service opportunity that is a differentiator in the popular midscale segment. (NYSE: CHH) today unveiled Clarion Pointe, a midscale select-service brand extension of Clarion that brings together the premium elements guests desire and an affordable travel experience. ROCKVILLE, Md., Sept. 20, 2018 /PRNewswire/ - Choice Hotels International, Inc.